FOR IMMEDIATE RELEASE
Competition to find Britain’s Best Bum for our next campaign
LONDON 2026-06-22
Levage, the UK-based male underwear label, is hunting for “Britain’s Best Bum” - for a new model to be the face (and bottom) of their company campaign. A chance for any regular man from any part of the country - with just one great asset - to do something different and start something new. No previous experience required.
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Levage is reversing the trend of influencer outreach and asking them - and anyone who wants to do modelling - to come to them. After many failed attempts trying to find one, using outreach methods employed by many companies, a competition is the best way to do that. “We were relying on us finding them, building our hopes up on inflated profiles - hype more than hunk - and looking at it the wrong way”, says Fabien Le Roux, Digital and Media Manager at Levage. “We are not just after established influencers or models but someone with timeless qualities, who wants creative input and not just a huge following”, he added.
The label wants to find a typical man who thinks he has “Britain’s Best Bum”; he could be a builder, or a banker. Someone with motivation to go after something different or he could just want to have a little fun. Levage wants entries from the rugged, the realistic and the rough around the edges. Judged on their “behind”, not their follower count.
A simple one-minute online form and two images – one in their undies - are all it takes.
The competition is now open for any man aged 18 or over as long as they are UK-based. The winner will be announced after a public and internal vote on 4th September 2026. After this, the winner will get the choice of where they want to be placed – on the website, in marketing campaigns or in all of those. They will also get creative input and, of course, their choice of branded underwear.
“We’re not promising rags to riches, but it could be the start of something”.
If you think you have Britain’s Best Bum or know a man who has:
Have a look, share and vote: https://mylevage.com/our-next-model
Or enter: https://mylevage.com/enter-our-next-model
About Levage
Established in the United Kingdom, Levage is a luxury male underwear brand built on the principles of traditional and contemporary tailoring. Founded with deep-rooted family ties to the craft, the brand seeks to simplify the top drawer by offering aesthetically refined essentials.
Levage stands as a symbol of success, confidence and strength for the modern British man. By operating exclusively online, the brand stands on its own as a unique experience, catering to high-achieving men who value understated luxury over mass-market visibility.
Note to Editors:
High-resolution imagery of the Greek Gods collection, founder interviews, and sample requests for editorial consideration are available upon request.
Media Contact
Fabien Le Roux
(Digital content and media relations)