FOR IMMEDIATE RELEASE
Levage Launches “Greek Gods Collection” for barmy summer mayhem.
LONDON 2025-08-01
Levage, the UK-based male underwear label, today announces the launch of the Greek Gods collection. The second collection this summer. Another limited collection from Levage offers an online-only availability for men who prefer symbolism blended with simplicity over complicated patterns and overt luxury.
Download this [.doc / Word]
"The Greek Gods collection for summer 2025 has two bold colours along with one off-white" says Rosie, media relations assistant at Levage. "This collection commands three colours that are significant in Greek culture. Applying off-white, we found worked better with a tan than plain white."
The collection focuses on three colours reflect that’s symbolise around the theme of Greek mythology – the God of Gods Zeus, the Island of Crete and the Adonis – for energy and power. As with the previous collection utilising high-grade materials and remaining an online-exclusive entity, Levage maintains a direct channel, bypassing the overload of traditional retail choices.
The Greek Gods collection features a curated range of boxer shorts, trunks and briefs in Fire of Zeus (fire red), Cretan blue and Adonis white. There are no uncontrolled and chaotic patterns. There are no distractions from the vibrant powerful colours.
The Greek Gods collection is available exclusively at https://mylevage.com starting 01/08/25.
The Greek God collection: energy and power
About Levage
Established in the United Kingdom, Levage is a luxury male underwear brand built on the principles of traditional and contemporary tailoring. Founded with deep-rooted family ties to the craft, the brand seeks to simplify the top drawer by offering aesthetically refined essentials.
Levage stands as a symbol of success, confidence and strength for the modern British man. By operating exclusively online, the brand stands on its own as a unique experience, catering to high-achieving men who value understated luxury over mass-market visibility.
Note to Editors:
High-resolution imagery of the Greek Gods collection, founder interviews, and sample requests for editorial consideration are available upon request.
Media Contact
Fabien Le Roux
(Digital content and media relations)