FOR IMMEDIATE RELEASE
Levage Launches “Amalfi Collection” in deep masculine colours.
LONDON 2025-06-05
Levage, the UK-based male underwear label, today announces the launch of the Amalfi collection for men who want comfort and style as well as a reminder of those times on the rugged Amalfi coast. Ignoring the clutter of the high street, this limited collection from Levage offers an online-only availability for men who prefer quiet confidence and symbolism.
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Born from a lineage of traditional tailoring expertise, Levage was founded to correct a shift in the industry. As the market moved towards over-complicated patterns and feminised palettes, the fundamental requirements of the modern man including structure, masculinity, and uncompromising quality, were side-lined. Levage restores these pillars and makes them reborn.
"There’s often too many choices in a collection, the Amalfi has two colour themes and is simplistic, so you’ll either love it or hate it " says Fabien Le Roux, media relations Levage. "This collection is not following a trend or setting one but take inspiration from the places that made a mark on the people that visited. Levage collections centre around a theme of the place and the Amalfi is about adventure and discovery."
The collection focuses on two deep colours of green and one of blue that reflect the character many feel for this region of Italy, utilising high-grade materials that meld traditional craftsmanship with contemporary performance. By remaining an online-exclusive entity, Levage maintains a direct, uncompromised relationship with its clientele, bypassing the saturation of traditional retail.
The Amalfi collection features a curated range of boxer shorts, trunks and briefs in a palette that reflects the brand’s exclusive DNA. There are no uncontrolled and chaotic patterns. There are no distractions, only refinements.
The Amalfi collection is available exclusively at https://mylevage.com starting 05/06/25
The Amalfi collection: Adventure and discovery.
About Levage
Established in the United Kingdom, Levage is a luxury male underwear brand built on the principles of traditional and contemporary tailoring. Founded with deep-rooted family ties to the craft, the brand seeks to simplify the top drawer by offering aesthetically refined essentials.
Levage stands as a symbol of success, confidence and strength for the modern British man. By operating exclusively online, the brand stands on its own as a unique experience, catering to high-achieving men who value understated luxury over mass-market visibility.
Note to Editors:
High-resolution imagery of the Greek Gods collection, founder interviews, and sample requests for editorial consideration are available upon request.
Media Contact
Fabien Le Roux
(Digital content and media relations)